Projects

William Lawson’s on-trade promotions

  • The action is spent within a year, three waves.
  • Geography of carrying out of the action of 500 points in 11 cities of Russia.
  • Carefully selected and prepared a brand-ambassadory gave to clients the information under the action in interesting animate format.
  • To provide appropriate level of given services the personnel passes some kinds of trainings. The maintenance of work a brand-ambassadora:
  •   creation of image of a brand among employees On-Trade
  •   training of employees On-Trade
  •   active promotion of a brand.
  • The action purpose - increase in recognition of a brand and increase in sales.
  • The action passes very successfully, there is a substantial increase of sales (on 50 %)

ЧРЕЗМЕРНОЕ УПОТРЕБЛЕНИЕ АЛКОГОЛЯ ВРЕДИТ ВАШЕМУ ЗДОРОВЬЮ